Having an Internet marketing strategy gives you a measurable and definitive way to target your market and position your business so that those looking for what you have to offer are finding you easily.
This is only the first level of the sales process, but it is vital to the success of your online business, but remember traffic marketing is not sales. Traffic can be increased by search engine optimization, using pay per clicks, or marketing your site in advertising campaigns. After completing the marketing step which brings the traffic you must then turn your attention to selling to your visitor once they get there.
Facebook has very much revolutionized this important pillar of any marketing campaign over the past few years with Beacon. Well Beacon is out and Nielsen is in.
Let's think about this for a moment. When a person enters a physical store they are met with the interaction of a sales person. Face-to-face contact takes place and over 90% of normal communication between the two people is non-verbal.
Websites or virtual storefronts as I like to call them don't allow that non-verbal communication to take place in the traditional way and the friendly sales person is replaced with the cold technology of background code.
The key question we must ask ourselves here is "How can you provide that human interaction to potential clients and customers so that you are able to move that client or customer through a successful sales process?"
Facebook!
Facebook has become the perfect supplement to any website and online marketing efforts.
I know what you’re thinking; Facebook there is still time to grow and is it really that creditable?
This week Facebook took another step forward to add solid creditability. Facebook ditched its Beacon program earlier this week, deciding instead to partner with Nielsen on a less-controversial vehicle to push advertising to its social-networking masses.
On Tuesday, Facebook announced a multi-year strategic alliance with Nielsen to help marketers make better use of the Internet to develop and market new products. The alliance leverages Facebook's global consumer reach with Nielsen's market-research savvy to offer marketers deeper consumer insights.
"Facebook is an increasingly vital link between consumers and brands," said John Burbank, CEO of Nielsen's online division. "We will now be able to add deep knowledge of this important social network to our unmatched media measurement and consumer insight across all three screens. Together we will be able to provide the missing elements to clients seeking better understanding of how Web content and online advertising affect consumer behavior."
