Leading Asphalt Sealing Company Signs with Local Marketing Firm

Web Full Circle would like to welcome Sure Shot Sealing and Striping.

Established in 2000, Sure Shot Sealing & Striping is Charlotte's premier Seal Coating, Line Striping, and Asphalt management service provider. They provide top-quality pavement solutions to residential, commercial, & industrial properties throughout the area.

It’s that time of year that we start to consider if it is time to re-seal our driveways for next year’s harsh season. The winter can be very harsh. Sure Shot has the best asphalt seal coating Charlotte can provide. Seal coats fill surface voids while coating the pavement surface. The resulting smooth and even texture makes the surface easier to maintain year-round. For example, snow is easier to remove from a smooth surface, and sweeping is far more effective on a smooth surface.

For more information on driveway sealing in Charlotte call 704-226-732 or visit their website at www.sureshotsealing.com.

To Mobile Shop or Not to Mobile Shop... Is There a Question?

With the hustle and bustle of Black Friday behind us, it is clear that shopping by mobile phone was not only widely used but endorsed.

According to allbusiness.com this year, retailers such as Sears, Gap, and J.C. Penney launched sites designed specifically for mobile browsing. J.C. Penny used its site to promote gift ideas by sending out text-message alerts, while Sears launched its first mobile-designed Web destination in November. Best Buy’s mobile portal includes a search box and drop-down store locator so you can not only compare prices at a rival retailer but you can find out if a Best Buy location is near you. Best Buy Mobile provides images of items, ratings, and in many cases reviews.
Black Friday saw greater use of mobile phones by consumers to zero in on and make purchases, industry data reviewed by Dow Jones show.

From a very small base last year, mobile online payments through PayPal surged nearly 650%.

With Google’s recently purchased AdMob, which targets advertising on mobile devices, and now has also acquired Teracent, a firm focused on online display advertising. Small business will soon be able to advertise with the major players in this new marketing arena.

‘Tis the Season to Go Mobile.

Google is developing a new application layer protocol designed to speed the movement across the web. It's called SPDY. Yes, that is right say it with me, SPEEDY.

Unveiled Thursday with a post to the Google Research blog, this "early-stage" research project is specifically designed to reduce latency via things like multiplexed streams, request prioritization, and HTTP header compression.

HTTP today is used in a way that it wasn't designed for. According to leading experts, HTTP is very efficient at transferring an individual file. But it wasn't designed to transfer a large number of small files efficiently, and this is exactly what the protocol is called upon to do with today's websites. Pages with 60 or more images, CSS files, and external JavaScript are not unusual for high-profile Web destinations. Loading all those individual files mostly takes time because of all the overhead of separately requesting them and waiting for the TCP sessions HTTP runs over to probe the network capacity and ramp up their transmission speed. Browsers can either send requests to the same server over one session, in which case small files can get stuck behind big ones, or set up parallel HTTP/TCP sessions where each must ramp up from minimum speed individually. With all the extra features and cookies, an HTTP request is often almost a kilobyte in size, and takes precious dozens of milliseconds to transmit.

The company's research arm has already developed a prototype web server and the Chrome client that make use of the protocol. In the lab, Google says it sees "up to" a 55 per cent improvement when downloading the web's top 25 sites over simulated home connections.
"There is still a lot of work we need to do to evaluate the performance of SPDY in real-world conditions. However, we believe that we have reached the stage where our small team could benefit from the active participation, feedback and assistance of the web community," the company says.

Google's documentation explains that SPDY is not a means of replacing http. It will create a session between the HTTP application layer and the TCP transport layer. That said, this session uses an HTTP-like request-response setup.

"SPDY replaces some parts of HTTP, but mostly augments it," reads a Google FAQ. "At the highest level of the application layer, the request-response protocol remains the same. SPDY still uses HTTP methods, headers, and other semantics. But SPDY overrides other parts of the protocol, such as connection management and data transfer formats."

As it rolls out all sorts of web-based applications, Google is intent on juicing web speeds. That's why it launched its very own browser, Chrome, with its very own JavaScript engine, and that's why Chrome will soon drive Google's very own operating system.

All this is very interesting to Web Full Circle because it looks like Google is taking aim at commanding and setting the World Web standard. Wither that is the case it will be interesting to see the increase in speed and the efficient use of the new “Frankenstein HTTP.” But folks have no worries Web Full Circle is on the case.

Thank you ComputerWorld for you’re the specs of the case.

Stratagy Is A Must for Internet Marketing. Don't Forget Facebook

Having an Internet marketing strategy gives you a measurable and definitive way to target your market and position your business so that those looking for what you have to offer are finding you easily.

This is only the first level of the sales process, but it is vital to the success of your online business, but remember traffic marketing is not sales. Traffic can be increased by search engine optimization, using pay per clicks, or marketing your site in advertising campaigns. After completing the marketing step which brings the traffic you must then turn your attention to selling to your visitor once they get there.

Facebook has very much revolutionized this important pillar of any marketing campaign over the past few years with Beacon. Well Beacon is out and Nielsen is in.

Let's think about this for a moment. When a person enters a physical store they are met with the interaction of a sales person. Face-to-face contact takes place and over 90% of normal communication between the two people is non-verbal.

Websites or virtual storefronts as I like to call them don't allow that non-verbal communication to take place in the traditional way and the friendly sales person is replaced with the cold technology of background code.

The key question we must ask ourselves here is "How can you provide that human interaction to potential clients and customers so that you are able to move that client or customer through a successful sales process?"

Facebook!

Facebook has become the perfect supplement to any website and online marketing efforts.

I know what you’re thinking; Facebook there is still time to grow and is it really that creditable?

This week Facebook took another step forward to add solid creditability. Facebook ditched its Beacon program earlier this week, deciding instead to partner with Nielsen on a less-controversial vehicle to push advertising to its social-networking masses.

On Tuesday, Facebook announced a multi-year strategic alliance with Nielsen to help marketers make better use of the Internet to develop and market new products. The alliance leverages Facebook's global consumer reach with Nielsen's market-research savvy to offer marketers deeper consumer insights.

"Facebook is an increasingly vital link between consumers and brands," said John Burbank, CEO of Nielsen's online division. "We will now be able to add deep knowledge of this important social network to our unmatched media measurement and consumer insight across all three screens. Together we will be able to provide the missing elements to clients seeking better understanding of how Web content and online advertising affect consumer behavior."

Local Internet Marketing Firm is a Proud Sponsor of the 2009 AIANC Insurance Expo 2009

CHARLOTTE, N.C. (Sept. 21,2009) – Web Full Circle, a sponsor for the 2009 Auto Insurance Agents of NC Insurance Expo will join a panel of experts for the ‘Net Effect Seminar.

The ‘Net Effect Seminar is two hour seminar geared to help insurance agents effectively use social networks and internet marketing to market to new clients.

Web Full Circle will be sitting on the panel to provide insight and expertise in good versus bad website design. The seminar is great for agents that want to break into the social media realm properly and with return on investment.

The 2009 AIANC Insurance Expo will be held at the Embassy Suites Resort and Conference Center in Concord, NC, September 25-26. The Embassy has no vacancies, hotel rooms can be found off the 85 at the Concord exit.

The AIANC was founded in 1988. The mission is to strengthen the Independent Auto Insurance Agent by working with companies, the Department of Insurance, the NC Rate Bureau, and other entities to ensure the long-term survival of the Independent Auto Insurance Agent.

For any further information about the 2009 AIANC Insurance Expo, visit www.autoinsuranceagentsnc.com For more information about Web Full Circle contact Nathaniel Smathers at nathaniel.smathers@webfullcircle.com and follow us on Twitter Facebook and Dot Spots

Network Support Services, Inc. A Division of Web Full Circle Receives 2009 Best of Matthews Award

CHARLOTTE, Sept. 10, 2009 - Network Support Services, Inc. a division of Web Full Circle has been selected for the 2009 Best of Matthews Award in the Computer Software category by the U.S. Commerce Association (USCA).

The USCA "Best of Local Business" Award Program recognizes outstanding local businesses throughout the country. Each year, the USCA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2009 USCA Award Program focused on quality, not quantity. Winners are determined based on the information gathered both internally by the USCA and data provided by third parties.

About U.S. Commerce Association (USCA)

U.S. Commerce Association (USCA) is a Washington D.C. based organization funded by local businesses operating in towns, large and small, across America. The purpose of USCA is to promote local business through public relations, marketing and advertising.

The USCA was established to recognize the best of local businesses in their community. Our organization works exclusively with local business owners, trade groups, professional associations, chambers of commerce and other business advertising and marketing groups. Our mission is to be an advocate for small and medium size businesses and business entrepreneurs across America.

SOURCE: U.S. Commerce Association

Start Your Social Media Campaign Today!

Social Media is not only effective to “grow your brand,” but is used for advancing the reputations and careers of executives, owners and managers alike. Customers love the ability to interact directly with these business people. Paradoxically, the singular common complaint that I have heard is the demand of time. So how do you benefit from social media marketing?

Planning

You must optimize one's efficiency of the process. The crucial aspect is that you are truthful with your audience. The social media marketing plan must be a part of your overall public relations plan for your business. Determining where to conduct online social networking and social media marketing requires 20-30% of the time spent each week on an optimal program. This can be delegated to a consultant or other highly trained team member to save time.

Authorship

All the content must be original work of the business or management. We all remember the backlash that Britney Spears got when the public found that she had ghostwriters for her social networking interactions. This doesn't mean that you have to post all your interactions that is what social media consultants are for. Just make an effort to provide information that has your stamp of approval.

Mechanics

The aspect that takes the most time is the mechanics. This part of the process is the most dreadful for executives and management. The mechanics of posting blog entries, Twitters and social network comments requires only a bank of authentically authored content from which to draw and the knowledge of how to post that content to the appropriate sites. When the duties are delegated to an employee or consultant operating in accordance with a well-defined strategic plan and clear ethical guidelines, the business is freed up to manage while satisfying the customers desire for online social interactions.

Social Media is a wonderful way to gauge how you are seen in your community and what you can do to better your standing. It is encourage that all business owners engage in social media marketing. Social media is here to stay. Honestly, a few sites might fall by the way side, but social media is solid. If you have any questions please find us on Facebook or Twitter.