With the hustle and bustle of Black Friday behind us, it is clear that shopping by mobile phone was not only widely used but endorsed.
According to allbusiness.com this year, retailers such as Sears, Gap, and J.C. Penney launched sites designed specifically for mobile browsing. J.C. Penny used its site to promote gift ideas by sending out text-message alerts, while Sears launched its first mobile-designed Web destination in November. Best Buy’s mobile portal includes a search box and drop-down store locator so you can not only compare prices at a rival retailer but you can find out if a Best Buy location is near you. Best Buy Mobile provides images of items, ratings, and in many cases reviews.
Black Friday saw greater use of mobile phones by consumers to zero in on and make purchases, industry data reviewed by Dow Jones show.
From a very small base last year, mobile online payments through PayPal surged nearly 650%.
With Google’s recently purchased AdMob, which targets advertising on mobile devices, and now has also acquired Teracent, a firm focused on online display advertising. Small business will soon be able to advertise with the major players in this new marketing arena.
‘Tis the Season to Go Mobile.
